Posted October 15, 2008on:
No not THAT personal branding! Lets all put the irons and needles away. Personal branding is the idea that you should market yourself like an actual brand….
Personal branding has become a popular idea in internet marketing, or marketing in general. It seems that people feel that they need to market themselves as they would a company. Personal branding is an interesting idea… and a concept that I am not sure I aggree with.
To get some information on it. Click the image, it links to Nirav’s original article. When your done there, head over to 1938 Media and see what he has to say on it.
I personally love the idea of making a name for yourself. I don’t mind setting that situation up to fit your goals. For example: I named this blog SEO DAN. If I was REALLY against this kind of thing I would never have dreamed of that. On the other hand I also named the blog THE SEO REVIEW. Because No one cares about the DAN COUTURE blog. If they wanted that, they would just follow my twitter. If you want seo advice, then why not the SEO REVIEW. Pick a brand, you have choice over that!
Personal Branding is a good concept. But to me it just feels very egocentric. Go online, make a portfolio, keep your twitters up. If people like you and respect you than good for you. If not…. don’t go around telling people how great you are to try and make up for it. If you have a contagious personality then that will translate in your brand anyway!
It’s what people say about you, not what you say about yourself. If you are all about personal branding, maybe consider what the public is branding you first.
WHAT ARE PEOPLE SAYING ABOUT YOUR BRAND?