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31 Days to Build a Better Blog

31 Days to Build a Better Blog

 

 

 

I have been digging through the archives of some of my favorite blogs recently. Today I came across a series of posts from August 2005 written by Darren Rowse over at ProBlogger.  I am not sure how the month will go, but I am going to start the series ’31 days to building a better blog’ on some of my other sites.  

No I will not tell you all the sites I am testing this out on.  However, I will tell you that some of what I read will start to show up in practice on this site.  One of the sites that will be thrust into existance while following this post series is G3 Show. This is an old idea of mine that failed due to a business fallout.  Hopefully it will be able to make a safe transformation with some solid advice.

 

If you haven’t read through the series yet, check it out! 31 Days to Building a Better Blog

Feel free to leave me comments and advice!

No not THAT personal branding! Lets all put the irons and needles away.  Personal branding is the idea that you should market yourself like an actual brand….

 

Personal Branding

Personal Branding

Personal branding has become a popular idea in internet marketing, or marketing in general.  It seems that people feel that they need to market themselves as they would a company.  Personal branding is an interesting idea… and a concept that I am not sure I aggree with.

 

To get some information on it. Click the image, it links to Nirav’s original article.  When your done there, head over to 1938 Media and see what he has to say on it.

 

 

I personally love the idea of making a name for yourself.  I don’t mind setting that situation up to fit your goals.  For example: I named this blog SEO DAN.  If I was REALLY against this kind of thing I would never have dreamed of that.  On the other hand I also named the blog THE SEO REVIEW.  Because No one cares about the DAN COUTURE blog.  If they wanted that, they would just follow my twitter.  If you want seo advice, then why not the SEO REVIEW.  Pick a brand, you have choice over that!

 

Personal Branding is a good concept.  But to me it just feels very egocentric.  Go online, make a portfolio, keep your twitters up.  If people like you and respect you than good for you.  If not…. don’t go around telling people how great you are to try and make up for it. If you have a contagious personality then that will translate in your brand anyway!

 

It’s what people say about you, not what you say about yourself.  If you are all about personal branding, maybe consider what the public is branding you first.

WHAT ARE PEOPLE SAYING ABOUT YOUR BRAND?

Since I have met Jason, I have found his opinions of the web very interesting.  This is a perfect example of why you should follow him on twitter.  Great vision of what is to become mainstream in years to come.

Clearly defining segments of something as complex as the Social Web is a bit like trying to explain how men and women think; half of all people will most likely disagree with you. But will that stop us? Never.

The 5 Spheres is a way to illustrate the diversity of opportunities that exists for businesses on the Social Web. Internet marketing campaigns should always seek to explore which spheres will work best for their brand. The research behind the spheres helps them decide where to invest their resources within social media.

5 Spheres of Social Media by the Stratius Group

Networking

Social Networking of the 5 Spheres of Social Media

Broad social networking is what most people think of when they think “social media”. Myspace has captured the attention of the world with its widespread adoption by young online users and could be credited with much of the rampant growth the social web enjoys today.

The Social Networking Sphere includes all sites that are mainly geared around people meeting one another in a broad sense. These sites allow people to connect for various reasons, such as friendship, dating, resources, and careers. Most sites within this sphere will touch multiple other spheres as they try to provide as many valuable social media tools as possible to their users.

Examples:Facebook, Myspace, LinkedIn, Plaxo, Meetup

Publishing

Social Publishing of the 5 Spheres of Social MediaPublishing, sharing and the promotion of various media is the focus within the Social Publishing Sphere. This includes the large subcategory of blogging, specific media sites for sharing video or photos, and reference sites featuring community generated knowledge.

Subcategories: Blogging, Micro Blogging, Music, Photography, Reference, Video

Examples: Youtube, Flickr, Last.fm, Wikipedia, Squidoo, WordPress, Twitter

Linking

Social Linking of the 5 Spheres of Social MediaSharing links to articles and other content, very often for promotion, is the priority of sites within the Social Linking Sphere. Many of these sites are referred to as “social book marking” sites, but this term looses accuracy since most of these sites are now geared towards sharing links, or the promotion of content to other users, as opposed to just saving them for later recall.

Even a somewhat pure book marking site like Delicious.com is commonly used to promote links to others. Many of these sites utilize some type of accumulated voting value to promote the “most viewed” or “most liked” content for others to see.

Subcategories: Link Sharing, News Sharing

Examples: Mixx, Reddit, Stumble, HubDub, Newsvine

Interactive

Social Interactive of the 5 Spheres of Social MediaVirtual, gaming, and crowdsourcing networks fill the Social Interactive Sphere. The focus of these networks is on dynamic interaction with others. The interactive portion can be a virtual 3D world that mimics our own, large gaming environments, or communities where users work together to solve problems and create goods and services.

Subcategories: Crowdsourcing, Social Gaming, Virtual Communities

Examples: Second Life, NameThis, Webkinz, Mosio, Threadless

Niche

Social Niche of the 5 Spheres of Social MediaMicro-focused networks that can really fall within or across many of the 5 spheres. Niche networks will begin to create much more valuable hyper-local online community content. But geography is just one section of niche. Sites form around very unique interests, from TV shows to sports and beyond.

Examples: Kirtsy, Ning, My Church, Passport Stamp

Jason Keath is Social Media Consultant in Charlotte, NC experienced in internet marketing strategy, advertising, design, and blogging. Network with Jason on Twitter at @jakrose.

5 Spheres of Social Media | © Copyright the Stratius Group

By the way.  Comments are allowed for this one!!

Your years experience on a job mean absolutely nothing.  Your accomplishments on that job mean everything.  Why does ANYONE care, that I have six years of experience in computer programming.  They do not ask me what I have done in that six years.  Yes I have learned quite a bit during that six years, but is that the right way to measure it? NO

Measure someones knowledge of a subject by their experiences not their experience.  If someone has worked five years in sales it doesn’t matter.  If they have worked two weeks and they have closed a $10,000 order.. I am listening.

To give you a short story as an example:

James has been working in high end electronic sales for 17 years…. SEVENTEEN YEARS!!!!

Clint has been working in high end electronic sales for four years.  Who would you hire?  Why would you hire them?  Most people given only these two statistics would hire James.  In this example this is a terrible decision.  Let me add some additional information.

James sold $200,000 in the last quarter of 2007.  Clint sold about $300,000 in the last quarter of 2007.  That should be all that mattered.  Knowing this you would be more likely to hire Clint.

If you were looking at ‘years of experience’ you would have just lost yourself about $100,000 of revenue!!

Other examples of why accomplishments are more valuable than experience.  I could be working in a major retail store for five years and only take care of point of sale, take with purchases.  However, I could work one month in a high profile sales department and have an invaluable amount of experience. Five years in a low profile, low product knowledge area (like clothing sales) means basically the equivalent of being good with people, (maybe) and the knowledge of that particular point of sale system.  One month in a high profile sales environment would mean weekly if not daily review and input from management or their management,  meaning advice from people with A LOT of accomplishments and experience.  It would mean learning a wide variety of marketing strategies and sales strategies, meaning the equivalent of maybe 2-5 GENERATIONS of a low profile sales environment.

So potentially… If you work as a sales agent for a small start up company for just ONE MONTH, you could be a better fit for a job than someone who has been going through the motions at their mall’s clothing store for the last thirty years.  Seems obvious?? Tell me how many businesses bother to look what each person applying has done during their career.

I personally know a few people that pale in comparison to the average in their industry ..on a job application.  This is because they are only listing how many years they have been on their job.  In reality, I would choose some of these people HANDS DOWN over 99% of the people in the industry.

Sorry for a shameless plug, but Matt Froese of Addicted Gamer is a MUCH better web developer than most that I have seen.  His experience?  Unofficially I believe it is about eight years.  I can name over fifty people that have more experience than this that are GARBAGE and I would NEVER hire.  A quick scan of the internet would dig up at least another 1000 I am sure.

READ: Ask what their accomplishments are, and throw out the resume.