The SEO Review

Archive for the ‘seo review’ Category

No not THAT personal branding! Lets all put the irons and needles away.  Personal branding is the idea that you should market yourself like an actual brand….

 

Personal Branding

Personal Branding

Personal branding has become a popular idea in internet marketing, or marketing in general.  It seems that people feel that they need to market themselves as they would a company.  Personal branding is an interesting idea… and a concept that I am not sure I aggree with.

 

To get some information on it. Click the image, it links to Nirav’s original article.  When your done there, head over to 1938 Media and see what he has to say on it.

 

 

I personally love the idea of making a name for yourself.  I don’t mind setting that situation up to fit your goals.  For example: I named this blog SEO DAN.  If I was REALLY against this kind of thing I would never have dreamed of that.  On the other hand I also named the blog THE SEO REVIEW.  Because No one cares about the DAN COUTURE blog.  If they wanted that, they would just follow my twitter.  If you want seo advice, then why not the SEO REVIEW.  Pick a brand, you have choice over that!

 

Personal Branding is a good concept.  But to me it just feels very egocentric.  Go online, make a portfolio, keep your twitters up.  If people like you and respect you than good for you.  If not…. don’t go around telling people how great you are to try and make up for it. If you have a contagious personality then that will translate in your brand anyway!

 

It’s what people say about you, not what you say about yourself.  If you are all about personal branding, maybe consider what the public is branding you first.

WHAT ARE PEOPLE SAYING ABOUT YOUR BRAND?

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Screenshot Mashup

Screenshot Mashup

The search terms that I originally started this long journey trying to be found on were “seo review” (yes, I was aiming for a search that required quotes)  I have just reached the last position on the front page.  That may change if my updates are reduced in frequency, so I took a screenshot 😀

 

It only gets about 11 searches a day, but I wanted to get onto that front page for it as a beginning project.  The journey so far has been great.  I have met quite a few very educational contacts, and I have learned more that I thought I would.  In midst of all the confusion, this has resulted in an seo consult for myself on another website.  I am going to track the changes they go through and we will see how well these principles will work on an established website.

 

By the way.  For those asking.. I am still on page 4 if you remove the quotes.  Did I say I was going home yet? lol /cry

Until next post.. see you on twitter!

 


 

SUCCESS!

SUCCESS!

 

 

 

The bike blog experiment did not go as well as I would have liked.  I didn’t have the time to market it, and it didn’t rank very well for the keywords it had.  However, I did get complete results from that test.  To not bore you with the specifics of the test, all you need to know is that longtail seo does work.  Also, you can catch really easy traffic by posting recent news, but everyone knows that.  It is tremendously easy to catch traffic looking for that specific title.

Good results to actually have recieved from a solid test, we will get a totally different field to test in the SEO contest.

tips:

1. Make sure your title and url have the keyword of the article.

2. Make sure the article header is what you believe they will search for.

3. Create specific pages for all of your keywords, do not put everything on one page and have a big mess of keywords.  Separate the categories

4. Don’t bother post about it unless it is new.  Sounds very negative, but if it is already semi-old news, someone will have posted about it right away and is already cached/linked to before you and therefore higher ranked.  

5. Mix your keywords up! This isn’t web 1.0, nor is it ‘seo 1.0’ spamming your keywords does nothing for you.  Google does not care about keyword density.  Get a variety of keywords, or your specific keywords in multiple possibilities of input. 

eg. (dan’s wine, dan wine, wine, dan, wine dan) 

As bad as that example is I think you get the point.  There is no point of typing FREE WINE more than once, type ‘wine for free’ or ‘wine free of charge’ blah blah blah.

 

Yes, the post ended with blah blah blah….. what are you going to do about it?

 

Street Sign

Street Sign

I find the general view of a community like the SEO community… Hilarious.

 

The online marketing tips they are giving to customers, are the same tips that they are using for their own business.  The problem is, that those tips are to boost a business.  Those tips are not the business… which is what you are doing.  

Think of it this way.. 

I help businesses get ranked higher on a google search.  They are already a reliable business, and have customers.  They want more, that is your job.

My friend Patrick owns a business.  He gets customers, and turns a profit.  He wants to get MORE customers, so he hires me to ensure that happens.  I do my job, using the methods I am familiar with, and his business is now visible to a larger market, more attention, more sales.  Simple.  He HAS a product, it is good.  He runs his business, I helped him out.

I own a business.  I have already used MY methods to boost my business, this much is obvious.  However, if this is all I do for my business.. I am shooting myself in the foot.  That would mean that everyone I work for will reach more people than my own business… Which seems like it would make it hard for me to get hired.  I need to go through the regular motions of a business in order for everything to fall into place the way they should.

 

IF YOU DO NOT BELIEVE ME (and I am sure many don’t)

Last month:

Site A:

50 hits a day.

0 RSS Subscribers.

Page Rank 4/10

 

Site B:

300 hits a day.

175 RSS Subscribers.

Page Rank 0/10

 

Anyone in their right mind can tell that the work that needs to be done is completely different, and this is the problem most SEO beginners encounter.  The marketing and traffic aspects have been taken care of, you now need to fill in the rest of the gaps before you arrive at your final destination.

If site A gets all of the attention site B did, it would rank much higher, so you can then assume B would need some of what A is having.  This brings us back to ‘the motions’

 

 

Localization takes care of this.  Marketing for the web grossly ignores local advertising.  Web 2.0 or social marketing can address these issues.  Dwigger allows a degree of localization to both Digg and Twitter. Twitter itself, used on the iPhone (Twinkle) allows you to specify what radius you would like to read from.

Hunt out those sites which let you choose a country, or state/(province??) to socialize with.  Go to events/conferences.  Meet people! No more marketing, build your social network up.  

 

You will thank yourself for it later.

 

McBama

McBama

For anyone who watched the debate.. you will know what I mean.  If they were any more redundant, I would have to beat myself over the head with my remote.  Yes I know I am Canadian, but it seems to effect us just as much.

 

I personally participated in Michael Gray’s drinking game tonight… for about 2 minutes when I had finished the whole bottle and decided it was a bad idea to finish the debate that way.

 

I realized how absolutely annoying overdone seo must be.  Listening to Obama throw the word change into any situation possible reminds me of my word choices when optimizing a site.  I realized how annoying it is… that is not a good thing at all.  I think I am going to be looking into any possible ways to use different keywords as much as possible.  

New Mission, use two sets of new keywords a day.

 


Carpet Skating Ninja!

Carpet Skating Ninja

 

Have you seen this picture yet today!?

Didn’t think so.  That is my point.

 

(as a side note, i want to do this through the building i work in as well)

 

 Are you limiting your business?

 

Are you losing customers because of a narrow minded approach?

Your marketing campaign definitely is, so what are the best ways to close the gap?

Almost every company is missing a vast amount of coverage in their marketing efforts.  For example, I know many companies that are exclusively advertising with billboards, when that dollar could have gone so much further in different marketing styles.

 

This applies on the internet as well.  Singular big announcements are by far the best way to grab a huge amount of attention in today’s social media world.  So rather than spending that $500 on print advertising or copy, use it to purchase a prize, and run a contest on your site!  That will get more attention, and if your site delivers quality information / goods, you will retain some of those views.

Maybe, you just aren’t looking in the right places.  I really do feel sorry for you if you have not heard of these sites, but just in case… check out:

Twitter

Digg

Stumble Upon

Delicious

Mixx

 

I can name many many more, but those will get you going if you haven’t been to them before.  Maybe you are ignoring one of those, in that case go out and make it explode.  

Marketing is no longer about calling everyone up and seeing if anyone wants to buy.  It is changing to a world where if you have done your job, they know about you.  If you provide quality, then they will come to you.  

– Do something to grab everyone’s attention, something you would find exciting!

– When you have their attention, dazzle them

 

(if you want to find me on any of these networks, you can find the links on the left side of this page!)

 

BORING

BORING

If you have ever worked for a large box store, you will understand what I stand strongly against.  I deeply enjoy a workplace that is CREATIVE.  Take the Office flikr set i found from SugarRae .  Not only is this office amazingly creative, but it is one of the best offices I have seen.  Looking at that stream makes me want to go there just to hang out!

 

Almost every day, I am sitting at my desk fishing for ideas.  “How can I get site ‘x’ to the front page?” “What is going to make someone laugh?”  “Are they sure its not butter?”  Having an enjoyable office environment encourages good humor and creativity, which is good in ANY industry, but it is especially good when you have marketing (and linkbaiting? what?) to come up with.

As long as the office has a cork board, it can be saved.  Long story short… the cork board above my desk has a Lei on it… and Mardigra beads…. and half a dozen pictures that I enjoy.  The point is, if you have an environment you enjoy, everything will come just a little bit easier to you.  Especially when you hit a writers block…. I think Cardboard Christopher Walken would help with that.