Archive for the ‘seo review’ Category
No not THAT personal branding! Lets all put the irons and needles away. Personal branding is the idea that you should market yourself like an actual brand….
Personal branding has become a popular idea in internet marketing, or marketing in general. It seems that people feel that they need to market themselves as they would a company. Personal branding is an interesting idea… and a concept that I am not sure I aggree with.
To get some information on it. Click the image, it links to Nirav’s original article. When your done there, head over to 1938 Media and see what he has to say on it.
I personally love the idea of making a name for yourself. I don’t mind setting that situation up to fit your goals. For example: I named this blog SEO DAN. If I was REALLY against this kind of thing I would never have dreamed of that. On the other hand I also named the blog THE SEO REVIEW. Because No one cares about the DAN COUTURE blog. If they wanted that, they would just follow my twitter. If you want seo advice, then why not the SEO REVIEW. Pick a brand, you have choice over that!
Personal Branding is a good concept. But to me it just feels very egocentric. Go online, make a portfolio, keep your twitters up. If people like you and respect you than good for you. If not…. don’t go around telling people how great you are to try and make up for it. If you have a contagious personality then that will translate in your brand anyway!
It’s what people say about you, not what you say about yourself. If you are all about personal branding, maybe consider what the public is branding you first.
WHAT ARE PEOPLE SAYING ABOUT YOUR BRAND?
The search terms that I originally started this long journey trying to be found on were “seo review” (yes, I was aiming for a search that required quotes) I have just reached the last position on the front page. That may change if my updates are reduced in frequency, so I took a screenshot 😀
It only gets about 11 searches a day, but I wanted to get onto that front page for it as a beginning project. The journey so far has been great. I have met quite a few very educational contacts, and I have learned more that I thought I would. In midst of all the confusion, this has resulted in an seo consult for myself on another website. I am going to track the changes they go through and we will see how well these principles will work on an established website.
By the way. For those asking.. I am still on page 4 if you remove the quotes. Did I say I was going home yet? lol /cry
Until next post.. see you on twitter!
The bike blog experiment did not go as well as I would have liked. I didn’t have the time to market it, and it didn’t rank very well for the keywords it had. However, I did get complete results from that test. To not bore you with the specifics of the test, all you need to know is that longtail seo does work. Also, you can catch really easy traffic by posting recent news, but everyone knows that. It is tremendously easy to catch traffic looking for that specific title.
Good results to actually have recieved from a solid test, we will get a totally different field to test in the SEO contest.
1. Make sure your title and url have the keyword of the article.
2. Make sure the article header is what you believe they will search for.
3. Create specific pages for all of your keywords, do not put everything on one page and have a big mess of keywords. Separate the categories
4. Don’t bother post about it unless it is new. Sounds very negative, but if it is already semi-old news, someone will have posted about it right away and is already cached/linked to before you and therefore higher ranked.
5. Mix your keywords up! This isn’t web 1.0, nor is it ‘seo 1.0’ spamming your keywords does nothing for you. Google does not care about keyword density. Get a variety of keywords, or your specific keywords in multiple possibilities of input.
eg. (dan’s wine, dan wine, wine, dan, wine dan)
As bad as that example is I think you get the point. There is no point of typing FREE WINE more than once, type ‘wine for free’ or ‘wine free of charge’ blah blah blah.
Yes, the post ended with blah blah blah….. what are you going to do about it?
For anyone who watched the debate.. you will know what I mean. If they were any more redundant, I would have to beat myself over the head with my remote. Yes I know I am Canadian, but it seems to effect us just as much.
I personally participated in Michael Gray’s drinking game tonight… for about 2 minutes when I had finished the whole bottle and decided it was a bad idea to finish the debate that way.
I realized how absolutely annoying overdone seo must be. Listening to Obama throw the word change into any situation possible reminds me of my word choices when optimizing a site. I realized how annoying it is… that is not a good thing at all. I think I am going to be looking into any possible ways to use different keywords as much as possible.
New Mission, use two sets of new keywords a day.
If you have ever worked for a large box store, you will understand what I stand strongly against. I deeply enjoy a workplace that is CREATIVE. Take the Office flikr set i found from SugarRae . Not only is this office amazingly creative, but it is one of the best offices I have seen. Looking at that stream makes me want to go there just to hang out!
Almost every day, I am sitting at my desk fishing for ideas. “How can I get site ‘x’ to the front page?” “What is going to make someone laugh?” “Are they sure its not butter?” Having an enjoyable office environment encourages good humor and creativity, which is good in ANY industry, but it is especially good when you have marketing (and linkbaiting? what?) to come up with.
As long as the office has a cork board, it can be saved. Long story short… the cork board above my desk has a Lei on it… and Mardigra beads…. and half a dozen pictures that I enjoy. The point is, if you have an environment you enjoy, everything will come just a little bit easier to you. Especially when you hit a writers block…. I think Cardboard Christopher Walken would help with that.