The SEO Review

Your years experience on a job mean absolutely nothing.  Your accomplishments on that job mean everything.  Why does ANYONE care, that I have six years of experience in computer programming.  They do not ask me what I have done in that six years.  Yes I have learned quite a bit during that six years, but is that the right way to measure it? NO

Measure someones knowledge of a subject by their experiences not their experience.  If someone has worked five years in sales it doesn’t matter.  If they have worked two weeks and they have closed a $10,000 order.. I am listening.

To give you a short story as an example:

James has been working in high end electronic sales for 17 years…. SEVENTEEN YEARS!!!!

Clint has been working in high end electronic sales for four years.  Who would you hire?  Why would you hire them?  Most people given only these two statistics would hire James.  In this example this is a terrible decision.  Let me add some additional information.

James sold $200,000 in the last quarter of 2007.  Clint sold about $300,000 in the last quarter of 2007.  That should be all that mattered.  Knowing this you would be more likely to hire Clint.

If you were looking at ‘years of experience’ you would have just lost yourself about $100,000 of revenue!!

Other examples of why accomplishments are more valuable than experience.  I could be working in a major retail store for five years and only take care of point of sale, take with purchases.  However, I could work one month in a high profile sales department and have an invaluable amount of experience. Five years in a low profile, low product knowledge area (like clothing sales) means basically the equivalent of being good with people, (maybe) and the knowledge of that particular point of sale system.  One month in a high profile sales environment would mean weekly if not daily review and input from management or their management,  meaning advice from people with A LOT of accomplishments and experience.  It would mean learning a wide variety of marketing strategies and sales strategies, meaning the equivalent of maybe 2-5 GENERATIONS of a low profile sales environment.

So potentially… If you work as a sales agent for a small start up company for just ONE MONTH, you could be a better fit for a job than someone who has been going through the motions at their mall’s clothing store for the last thirty years.  Seems obvious?? Tell me how many businesses bother to look what each person applying has done during their career.

I personally know a few people that pale in comparison to the average in their industry ..on a job application.  This is because they are only listing how many years they have been on their job.  In reality, I would choose some of these people HANDS DOWN over 99% of the people in the industry.

Sorry for a shameless plug, but Matt Froese of Addicted Gamer is a MUCH better web developer than most that I have seen.  His experience?  Unofficially I believe it is about eight years.  I can name over fifty people that have more experience than this that are GARBAGE and I would NEVER hire.  A quick scan of the internet would dig up at least another 1000 I am sure.

READ: Ask what their accomplishments are, and throw out the resume.

Advertisements

 


 

SUCCESS!

SUCCESS!

 

 

 

The bike blog experiment did not go as well as I would have liked.  I didn’t have the time to market it, and it didn’t rank very well for the keywords it had.  However, I did get complete results from that test.  To not bore you with the specifics of the test, all you need to know is that longtail seo does work.  Also, you can catch really easy traffic by posting recent news, but everyone knows that.  It is tremendously easy to catch traffic looking for that specific title.

Good results to actually have recieved from a solid test, we will get a totally different field to test in the SEO contest.

tips:

1. Make sure your title and url have the keyword of the article.

2. Make sure the article header is what you believe they will search for.

3. Create specific pages for all of your keywords, do not put everything on one page and have a big mess of keywords.  Separate the categories

4. Don’t bother post about it unless it is new.  Sounds very negative, but if it is already semi-old news, someone will have posted about it right away and is already cached/linked to before you and therefore higher ranked.  

5. Mix your keywords up! This isn’t web 1.0, nor is it ‘seo 1.0’ spamming your keywords does nothing for you.  Google does not care about keyword density.  Get a variety of keywords, or your specific keywords in multiple possibilities of input. 

eg. (dan’s wine, dan wine, wine, dan, wine dan) 

As bad as that example is I think you get the point.  There is no point of typing FREE WINE more than once, type ‘wine for free’ or ‘wine free of charge’ blah blah blah.

 

Yes, the post ended with blah blah blah….. what are you going to do about it?

 

Dont tell me the sky is the limit, there are footprints on the moon.

Don't tell me the sky is the limit, there are footprints on the moon.

 

 

I love motivational quotes.  Every time I read one I get really ‘gung-ho’ about whatever it is that I am working on.  Today I thought I would share some of my favorites.

1.  Don’t tell me the sky is the limit, there are footprints on the moon.

2. When you want something in life, you just gotta reach out and grab it.

3. I am not what happened to me, I am what I choose to become.

4. If you worry about yesterday’s failures, then today’s successes will be few.

5. Eighty percent of success is showing up.

6. Even if you are on the right track, you will get run over if you just sit there.

7. Winners never quit, quitters never win.

8. This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value too us.

9. Imagination rules the world.

10. If you think you can’t, you’re right. If you think you can, you’re right.

11. Vision without action is daydreaming and action without vision is a nightmare.

12. We are what we repeatedly do. Excellence, then, is not an act, but a habit.

13. This is your life and it’s ending one minute at a time.

14. The core of mans’ spirit comes from new experiences.

 

Street Sign

Street Sign

I find the general view of a community like the SEO community… Hilarious.

 

The online marketing tips they are giving to customers, are the same tips that they are using for their own business.  The problem is, that those tips are to boost a business.  Those tips are not the business… which is what you are doing.  

Think of it this way.. 

I help businesses get ranked higher on a google search.  They are already a reliable business, and have customers.  They want more, that is your job.

My friend Patrick owns a business.  He gets customers, and turns a profit.  He wants to get MORE customers, so he hires me to ensure that happens.  I do my job, using the methods I am familiar with, and his business is now visible to a larger market, more attention, more sales.  Simple.  He HAS a product, it is good.  He runs his business, I helped him out.

I own a business.  I have already used MY methods to boost my business, this much is obvious.  However, if this is all I do for my business.. I am shooting myself in the foot.  That would mean that everyone I work for will reach more people than my own business… Which seems like it would make it hard for me to get hired.  I need to go through the regular motions of a business in order for everything to fall into place the way they should.

 

IF YOU DO NOT BELIEVE ME (and I am sure many don’t)

Last month:

Site A:

50 hits a day.

0 RSS Subscribers.

Page Rank 4/10

 

Site B:

300 hits a day.

175 RSS Subscribers.

Page Rank 0/10

 

Anyone in their right mind can tell that the work that needs to be done is completely different, and this is the problem most SEO beginners encounter.  The marketing and traffic aspects have been taken care of, you now need to fill in the rest of the gaps before you arrive at your final destination.

If site A gets all of the attention site B did, it would rank much higher, so you can then assume B would need some of what A is having.  This brings us back to ‘the motions’

 

 

Localization takes care of this.  Marketing for the web grossly ignores local advertising.  Web 2.0 or social marketing can address these issues.  Dwigger allows a degree of localization to both Digg and Twitter. Twitter itself, used on the iPhone (Twinkle) allows you to specify what radius you would like to read from.

Hunt out those sites which let you choose a country, or state/(province??) to socialize with.  Go to events/conferences.  Meet people! No more marketing, build your social network up.  

 

You will thank yourself for it later.

 

McBama

McBama

For anyone who watched the debate.. you will know what I mean.  If they were any more redundant, I would have to beat myself over the head with my remote.  Yes I know I am Canadian, but it seems to effect us just as much.

 

I personally participated in Michael Gray’s drinking game tonight… for about 2 minutes when I had finished the whole bottle and decided it was a bad idea to finish the debate that way.

 

I realized how absolutely annoying overdone seo must be.  Listening to Obama throw the word change into any situation possible reminds me of my word choices when optimizing a site.  I realized how annoying it is… that is not a good thing at all.  I think I am going to be looking into any possible ways to use different keywords as much as possible.  

New Mission, use two sets of new keywords a day.

 


Carpet Skating Ninja!

Carpet Skating Ninja

 

Have you seen this picture yet today!?

Didn’t think so.  That is my point.

 

(as a side note, i want to do this through the building i work in as well)

 

 Are you limiting your business?

 

Are you losing customers because of a narrow minded approach?

Your marketing campaign definitely is, so what are the best ways to close the gap?

Almost every company is missing a vast amount of coverage in their marketing efforts.  For example, I know many companies that are exclusively advertising with billboards, when that dollar could have gone so much further in different marketing styles.

 

This applies on the internet as well.  Singular big announcements are by far the best way to grab a huge amount of attention in today’s social media world.  So rather than spending that $500 on print advertising or copy, use it to purchase a prize, and run a contest on your site!  That will get more attention, and if your site delivers quality information / goods, you will retain some of those views.

Maybe, you just aren’t looking in the right places.  I really do feel sorry for you if you have not heard of these sites, but just in case… check out:

Twitter

Digg

Stumble Upon

Delicious

Mixx

 

I can name many many more, but those will get you going if you haven’t been to them before.  Maybe you are ignoring one of those, in that case go out and make it explode.  

Marketing is no longer about calling everyone up and seeing if anyone wants to buy.  It is changing to a world where if you have done your job, they know about you.  If you provide quality, then they will come to you.  

– Do something to grab everyone’s attention, something you would find exciting!

– When you have their attention, dazzle them

 

(if you want to find me on any of these networks, you can find the links on the left side of this page!)

 

BORING

BORING

If you have ever worked for a large box store, you will understand what I stand strongly against.  I deeply enjoy a workplace that is CREATIVE.  Take the Office flikr set i found from SugarRae .  Not only is this office amazingly creative, but it is one of the best offices I have seen.  Looking at that stream makes me want to go there just to hang out!

 

Almost every day, I am sitting at my desk fishing for ideas.  “How can I get site ‘x’ to the front page?” “What is going to make someone laugh?”  “Are they sure its not butter?”  Having an enjoyable office environment encourages good humor and creativity, which is good in ANY industry, but it is especially good when you have marketing (and linkbaiting? what?) to come up with.

As long as the office has a cork board, it can be saved.  Long story short… the cork board above my desk has a Lei on it… and Mardigra beads…. and half a dozen pictures that I enjoy.  The point is, if you have an environment you enjoy, everything will come just a little bit easier to you.  Especially when you hit a writers block…. I think Cardboard Christopher Walken would help with that.