The SEO Review

Posts Tagged ‘seo review

“Is it just buzz?  Some still feel this trend won’t last, and as technology advances and changes today’s social media tools will be yesterday’s news.  Do I feel this way?  Absolutely not.”

 

Guest Post by Shane Haggerty

I read some of Shane’s work over on his site, and he knows his social media.  The last guest post went so well that I couldn’t help but ask him to write one as well.  There are a few sites he mentions that I have not visited before reading this, which I am thankful for finding.  I hope you enjoy it as much as I did.

 

Web 2.0/Social Media are the buzzwords of the day, especially in the industries of marketing and communication, as well as information technology.  Talking Twitter and forcing Facebook down people’s throats is easy to do when there is so much word-of-mouth out there about the shift in communications to web-based tools.  So is it just buzz?  Some still feel this trend won’t last, and as technology advances and changes today’s social media tools will be yesterday’s news.  
Do I feel this way?  Absolutely not.  I am convinced that web 2.0 is just now positioning itself as mainstream, and while most utilize these tools for personal reasons, it gives those of us in marketing, communications, and honestly any profession the opportunity to engage massive and targeted audiences in an authentic, transparent, and simple way.  
So what are the practical uses of social media and how can we engage consumers and communicate with our audiences with these tools?  Here is a look at the ways you can use some of the tools and also how some companies and other professionals are currently use it:

  • Facebook: This social utility is now the largest social community and one that businesses and individuals have taken to in order to engage and do outreach.  I work in educational public relations and have seen a major move by universities and colleges to use Facebook to connect current students and alumni.  In the October issue of the Public Relations Society of America’s Tactics magazine, TheAmerican Cancer Society and General Motors are both featured and showcased for how they utilize Facebook.  For the American Cancer Society, their director of web, film and interactive strategy David Neff communicates that Facebook is a place where they find current and on-going conversations already taking place and join them in-progress, as well as beginning new conversations.  They have also developed their own Facebook application that people can add to their blog or website.  This app allows people to share tips on cancer prevention and also give out cancer ribbons.  They are also using Facebook to raise money, something that has become big with other non-profits through Facebook’s Causes program.  For General Motors, they use Facebook for conversational purposes, according to the article in Tactics.  Their coordinator of social media communications, Adam Denison, will join different groups and engage in one-on-one conversations with members of the groups, as well using discussion groups to create conversation and get feedback 
  • Twitter: This microblogging phenom has truly proven as useful of a tool as anything else I’ve used.  I am using it not for two-way conversation at this point, but rather for a tool that allows me to keep our audiences and stakeholders updated through my tweets.  This offers me the opportunity to also drive more traffic to our website as my organization’s strategy is to allow our website to become the central zone of all our communications and information, thus saving us dollars on print materials and direct mail, which also ties into our school initiative to “go green.”  Beyond the strategy I use Twitter for, it has also become a bastion of pitching stories to media types: reporters, assignment editors, producers, and bloggers.  Other ways it is being used?  Southwest Airlines, an innovator in social media tactics, uses it to update customers of flight statuses (same goes for JetBlue).  For CNN’s Rick Sanchez, the anchor of the weekend primetime edition, recently used Twitter to update people on Hurricane Gustav and this year’s political conventions.  It can be used to simply create and build awareness, to post job opportunities, create a live event experience by tweeting frequent updates, and for reputation management and crisis communication 
  • YouTube: The last time I checked, YouTube garners 10% of all online traffic with over 100 million views per day.  That’s quite the audience so it would be ridiculous for any online social strategy to not include this tool in the discussion.  Many universities and colleges, once again, build their own unique and branded channels to host video.  Many companies throw videos on in the hopes of creating a viral sensation.  Have you seen the “Will it Blend” YouTube commercials?  This is one of my favorite practical examples of using YouTube to build awareness and increase sales.  It is quite the success story, how this company, Blendtec, created a YouTube campaign with their CEO showing the true power of their industrial-strength blenders by blending just about anything, including an iPod, a barbie doll, a rake.  And they were produced with little or no budget in a “cheesy,” and “campy” way.  They became a viral sensation!  A huge amount of visitors increased sales of their blenders for this small company and generated brand awareness.  It also generated national media attention and the product was featured on Good Morning America and CNBC, for instance.  Certainly not everyone has the success of Blendtec and there is truly no magic formula to create a viral video.  It just happens with little rhyme or reason.  But YouTube can also be used to respond in crisis situations and to allow customers to create their own commercials, for example
  • Issuu: This little know web 2.0 tool allows anyone to upload PDF files and create digital flipbooks.  Now, instead of linking PDF files to your website, link digital flipbooks that people can read online in the same fashion they would read a book or magazine.  We are planning to use this tool to replace direct mail.  Instead of mailing out to everyone, we will utilize an email database to mail-out the link to our digital course catalogs.  PDF’s are nice, but are an outdated way to share information on a website or blog, in my opinion.  Issuu allows the publication to truly look like a book or magazine and allows the reader to read the document in the way it was meant to be read
  • Finally, I would encourage people to explore and adopt social media tools for their individual uses and create new practical ways to make the most out of this amazing shift in the communications model.  Some other tools to explore for practical use include: 
  • FlickrFriendfeedPlaxoDeliciousStumbleUponDigg
  • PitchEngineNingPlurk, LuluSocialVibeWetPaint
Shane Haggerty
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Screenshot Mashup

Screenshot Mashup

The search terms that I originally started this long journey trying to be found on were “seo review” (yes, I was aiming for a search that required quotes)  I have just reached the last position on the front page.  That may change if my updates are reduced in frequency, so I took a screenshot 😀

 

It only gets about 11 searches a day, but I wanted to get onto that front page for it as a beginning project.  The journey so far has been great.  I have met quite a few very educational contacts, and I have learned more that I thought I would.  In midst of all the confusion, this has resulted in an seo consult for myself on another website.  I am going to track the changes they go through and we will see how well these principles will work on an established website.

 

By the way.  For those asking.. I am still on page 4 if you remove the quotes.  Did I say I was going home yet? lol /cry

Until next post.. see you on twitter!

 


 

SUCCESS!

SUCCESS!

 

 

 

The bike blog experiment did not go as well as I would have liked.  I didn’t have the time to market it, and it didn’t rank very well for the keywords it had.  However, I did get complete results from that test.  To not bore you with the specifics of the test, all you need to know is that longtail seo does work.  Also, you can catch really easy traffic by posting recent news, but everyone knows that.  It is tremendously easy to catch traffic looking for that specific title.

Good results to actually have recieved from a solid test, we will get a totally different field to test in the SEO contest.

tips:

1. Make sure your title and url have the keyword of the article.

2. Make sure the article header is what you believe they will search for.

3. Create specific pages for all of your keywords, do not put everything on one page and have a big mess of keywords.  Separate the categories

4. Don’t bother post about it unless it is new.  Sounds very negative, but if it is already semi-old news, someone will have posted about it right away and is already cached/linked to before you and therefore higher ranked.  

5. Mix your keywords up! This isn’t web 1.0, nor is it ‘seo 1.0’ spamming your keywords does nothing for you.  Google does not care about keyword density.  Get a variety of keywords, or your specific keywords in multiple possibilities of input. 

eg. (dan’s wine, dan wine, wine, dan, wine dan) 

As bad as that example is I think you get the point.  There is no point of typing FREE WINE more than once, type ‘wine for free’ or ‘wine free of charge’ blah blah blah.

 

Yes, the post ended with blah blah blah….. what are you going to do about it?

 

Ezine Articles

Ezine Articles

Posting on this blog is a wonderful experience, and to add to this experience, I wrote an article for http://ezinearticles.com/

 

I wrote and submit an article just over a week ago, and sat back to wait out the 1-4 weeks it takes to get an article approved or declined.   Well, today my wait ended, it got approved!!  It is about what to do / not do in SEO

If you have read many of my posts on this blog, the article will be repetitive, but if you are new here, it is a nice way to catch up!!

Getting the email saying this was approved was so exciting for me.  It isn’t quite the same as getting published, but it is exciting.

I promise that tomorrow will be a more relevant post.  To everyone who  checks here regularly, I am sorry I owe you a double post.

SEO COMPETITION PRIZES!!

SEO COMPETITION PRIZES!!

I am currently planning out the rules to the first SEO Review seo challenge.  The contest is going to be two weeks long, on a real word.  The winner will be the highest ranked in that word in Google.  The contest will only count google results.

This will be a precursor to the first official contest, which will be a month long, and be featuring a ‘new’ word.  See the wikipedia page to get a better idea of what this sort of thing is all about.

http://en.wikipedia.org/wiki/Seraphim_proudleduck#Seraphim_proudleduck

By the way…. the picture is bogus.  No prizes for this one yet.  The main contest may have a prize, I am not sure what that will be yet however.

There are many wordpress blogs around that seem to have no resemblance at all of a blog.  For example.

http://seoindiacompany.wordpress.com/2008/06/20/search-engine-optimization/

Is actually a one post page, that links to the companies main site.  Is this blog just being used as a linkback? I believe so.  However, the pagerank is 0/10 so it really isn’t a very valuable link.(Anchored very well however)

http://organicsearchengineoptimization55.wordpress.com/2008/06/14/organic-search-engine-optimization-solution/

ANOTHER 1 post blog.  This is leading me to wonder how many of these there are around wordpress, blogger, weebly, and various sites. 

THANKFULLY, both pages have terrible blog addresses and they aren’t really doing anyone an injustice.  If they were holding up valuable subdomains such as seo.wordpress.com I think everyone would be a little perturbed.

 

Speaking of, if you would like a decent seo blog, check out:

http://ultimateseotips.wordpress.com/2008/09/20/search-engine-optimization/

claims to be done by David McCaldin… I guess we just wait and see!!

I am currently conducting an experiment in which I use as many keywords as possible to generate many very low percentage search hits.  It seems like the long tail is catching a few after just one post per page.  I have 16 unique views, and one of them stretches as long as a search for “motorcycle long distance trials best bike”

 

How is that for catching the leftovers??

 

This was sparked by only being found on my blog by maybe 5 sets of keywords.  Updates to follow on the best way to optimize for “longtail leftovers”