The SEO Review

Posts Tagged ‘seo

 

Screenshot Mashup

Screenshot Mashup

The search terms that I originally started this long journey trying to be found on were “seo review” (yes, I was aiming for a search that required quotes)  I have just reached the last position on the front page.  That may change if my updates are reduced in frequency, so I took a screenshot 😀

 

It only gets about 11 searches a day, but I wanted to get onto that front page for it as a beginning project.  The journey so far has been great.  I have met quite a few very educational contacts, and I have learned more that I thought I would.  In midst of all the confusion, this has resulted in an seo consult for myself on another website.  I am going to track the changes they go through and we will see how well these principles will work on an established website.

 

By the way.  For those asking.. I am still on page 4 if you remove the quotes.  Did I say I was going home yet? lol /cry

Until next post.. see you on twitter!

 

Street Sign

Street Sign

I find the general view of a community like the SEO community… Hilarious.

 

The online marketing tips they are giving to customers, are the same tips that they are using for their own business.  The problem is, that those tips are to boost a business.  Those tips are not the business… which is what you are doing.  

Think of it this way.. 

I help businesses get ranked higher on a google search.  They are already a reliable business, and have customers.  They want more, that is your job.

My friend Patrick owns a business.  He gets customers, and turns a profit.  He wants to get MORE customers, so he hires me to ensure that happens.  I do my job, using the methods I am familiar with, and his business is now visible to a larger market, more attention, more sales.  Simple.  He HAS a product, it is good.  He runs his business, I helped him out.

I own a business.  I have already used MY methods to boost my business, this much is obvious.  However, if this is all I do for my business.. I am shooting myself in the foot.  That would mean that everyone I work for will reach more people than my own business… Which seems like it would make it hard for me to get hired.  I need to go through the regular motions of a business in order for everything to fall into place the way they should.

 

IF YOU DO NOT BELIEVE ME (and I am sure many don’t)

Last month:

Site A:

50 hits a day.

0 RSS Subscribers.

Page Rank 4/10

 

Site B:

300 hits a day.

175 RSS Subscribers.

Page Rank 0/10

 

Anyone in their right mind can tell that the work that needs to be done is completely different, and this is the problem most SEO beginners encounter.  The marketing and traffic aspects have been taken care of, you now need to fill in the rest of the gaps before you arrive at your final destination.

If site A gets all of the attention site B did, it would rank much higher, so you can then assume B would need some of what A is having.  This brings us back to ‘the motions’

 

 

Localization takes care of this.  Marketing for the web grossly ignores local advertising.  Web 2.0 or social marketing can address these issues.  Dwigger allows a degree of localization to both Digg and Twitter. Twitter itself, used on the iPhone (Twinkle) allows you to specify what radius you would like to read from.

Hunt out those sites which let you choose a country, or state/(province??) to socialize with.  Go to events/conferences.  Meet people! No more marketing, build your social network up.  

 

You will thank yourself for it later.

 

McBama

McBama

For anyone who watched the debate.. you will know what I mean.  If they were any more redundant, I would have to beat myself over the head with my remote.  Yes I know I am Canadian, but it seems to effect us just as much.

 

I personally participated in Michael Gray’s drinking game tonight… for about 2 minutes when I had finished the whole bottle and decided it was a bad idea to finish the debate that way.

 

I realized how absolutely annoying overdone seo must be.  Listening to Obama throw the word change into any situation possible reminds me of my word choices when optimizing a site.  I realized how annoying it is… that is not a good thing at all.  I think I am going to be looking into any possible ways to use different keywords as much as possible.  

New Mission, use two sets of new keywords a day.

 


Carpet Skating Ninja!

Carpet Skating Ninja

 

Have you seen this picture yet today!?

Didn’t think so.  That is my point.

 

(as a side note, i want to do this through the building i work in as well)

 

 Are you limiting your business?

 

Are you losing customers because of a narrow minded approach?

Your marketing campaign definitely is, so what are the best ways to close the gap?

Almost every company is missing a vast amount of coverage in their marketing efforts.  For example, I know many companies that are exclusively advertising with billboards, when that dollar could have gone so much further in different marketing styles.

 

This applies on the internet as well.  Singular big announcements are by far the best way to grab a huge amount of attention in today’s social media world.  So rather than spending that $500 on print advertising or copy, use it to purchase a prize, and run a contest on your site!  That will get more attention, and if your site delivers quality information / goods, you will retain some of those views.

Maybe, you just aren’t looking in the right places.  I really do feel sorry for you if you have not heard of these sites, but just in case… check out:

Twitter

Digg

Stumble Upon

Delicious

Mixx

 

I can name many many more, but those will get you going if you haven’t been to them before.  Maybe you are ignoring one of those, in that case go out and make it explode.  

Marketing is no longer about calling everyone up and seeing if anyone wants to buy.  It is changing to a world where if you have done your job, they know about you.  If you provide quality, then they will come to you.  

– Do something to grab everyone’s attention, something you would find exciting!

– When you have their attention, dazzle them

 

(if you want to find me on any of these networks, you can find the links on the left side of this page!)

 

Ezine Articles

Ezine Articles

Posting on this blog is a wonderful experience, and to add to this experience, I wrote an article for http://ezinearticles.com/

 

I wrote and submit an article just over a week ago, and sat back to wait out the 1-4 weeks it takes to get an article approved or declined.   Well, today my wait ended, it got approved!!  It is about what to do / not do in SEO

If you have read many of my posts on this blog, the article will be repetitive, but if you are new here, it is a nice way to catch up!!

Getting the email saying this was approved was so exciting for me.  It isn’t quite the same as getting published, but it is exciting.

I promise that tomorrow will be a more relevant post.  To everyone who  checks here regularly, I am sorry I owe you a double post.

SEO COMPETITION PRIZES!!

SEO COMPETITION PRIZES!!

I am currently planning out the rules to the first SEO Review seo challenge.  The contest is going to be two weeks long, on a real word.  The winner will be the highest ranked in that word in Google.  The contest will only count google results.

This will be a precursor to the first official contest, which will be a month long, and be featuring a ‘new’ word.  See the wikipedia page to get a better idea of what this sort of thing is all about.

http://en.wikipedia.org/wiki/Seraphim_proudleduck#Seraphim_proudleduck

By the way…. the picture is bogus.  No prizes for this one yet.  The main contest may have a prize, I am not sure what that will be yet however.

There are many wordpress blogs around that seem to have no resemblance at all of a blog.  For example.

http://seoindiacompany.wordpress.com/2008/06/20/search-engine-optimization/

Is actually a one post page, that links to the companies main site.  Is this blog just being used as a linkback? I believe so.  However, the pagerank is 0/10 so it really isn’t a very valuable link.(Anchored very well however)

http://organicsearchengineoptimization55.wordpress.com/2008/06/14/organic-search-engine-optimization-solution/

ANOTHER 1 post blog.  This is leading me to wonder how many of these there are around wordpress, blogger, weebly, and various sites. 

THANKFULLY, both pages have terrible blog addresses and they aren’t really doing anyone an injustice.  If they were holding up valuable subdomains such as seo.wordpress.com I think everyone would be a little perturbed.

 

Speaking of, if you would like a decent seo blog, check out:

http://ultimateseotips.wordpress.com/2008/09/20/search-engine-optimization/

claims to be done by David McCaldin… I guess we just wait and see!!